Majority of blogs and websites uses WordPress
According to w3techs, over 60% of the websites in the world use WordPress to manage their contents. This is significant as the support base from software development companies that write codes for WordPress is very large. An important reason why WordPress is so popular is the open source nature of the software.
Because of this, there are numerous plugins, themes that are available to help people and businesses to customize and publish contents online such as setting up a website, a blog, a portfolio or an ecommerce website.
WordPress is also written around optimizing websites for SEO so that the websites published using can be easily indexed and ranked by the major search engines.
Open Source
High Security
Owning our Data
SEO Optimized
Flexibility in Content Management
Extensive Range of Plugins
User Friendly
Open Source Platform
WordPress is Open source platform which means that you own the CMS platform for websites or eCommerce stores and there is no need to pay any license fees to WordPress. And the programming codes are open to anybody and free to change the codes if users are capable of doing that.
There are many advantages of releasing software in open source. Such advantage is the entry for software developers is low, allowing unrestricted development and creativity in development of to develop plugins and themes. By keeping WordPress open source, the community of developers and users are large and any issues and assistance to provide support and troubleshoot is plenty. This is critical to allow WordPress to maintain the lead and allow websites to have many features to widen the function of a website.
High Security
As WordPress is an open source platform, any security flaws will be spotted fast and patched quickly by the WordPress security team to its core. Responsible hosting companies will update any server side security flaws that are found and this enables the WordPress websites to work hand in hand with the servers hosted by our partner hosting company.
As most hackers exploit plugins that are not updated or abandoned, it is also important that the WordPress plugins we use for the clients’ websites are from reputable and legitimate software developers and companies. Due to the open source nature of WordPress, any vulnerabilities will be quickly spotted and patched by a community of developers and programmers.
Owning Our Data
Using an open source platform for website and ecommerce stores means that website owners have 100% ownership and control of data in their websites. Being an open source CMS, WordPress is the platform where companies or individuals can rely on confidently for data ownership.
There are some popular DIY web design platforms in the market that are proprietary and sellers are subjected to the complex terms and conditions. These closed platforms reserved the rights to ban, block or kick sellers off their platforms without any clear explanations as stated in their terms and conditions.
Furthermore, the terms and conditions will always state they reserved the rights which often favor their position rather than the clients’. For example, in some eCommerce stores, sellers were left in limbo when they were suspended over malicious complaints from rival sellers. Often, to resolve such suspension requires several months and the online business will be severely impeded.
SEO Optimized
The WordPress ecosystem is built around SEO where it facilitates easy On Page SEO where the structure of a page is organized effectively so that information such as title and meta tags that will help our websites rank page 1 in a search engine SERP will be filled effectively.
However, it doesn’t mean that we will be ranking on page 1 once we use WordPress out of the box. There are many On Page SEO processes that are needed to be completed.
An example of a powerful SEO feature of WordPress is the WordPress permalink function. In earlier days of html websites, we used to see numeral urls such as “www.yourdomain.com/post=54258”. Some of the posts or pages from websites are still using this naming convention and it is poor for SEO. WordPress allows administrators or editors to use postname such as “www.yourdomain.com/emergency-plumbing”. It is easier for humans to understand and also Google’s crawler to understand the page or post.
WordPress Themes
There are thousands if not ten of thousands of WordPress themes in the market for both free and premium versions. WordPress themes are a collection of WordPress templates, CSS files, images and some codes. files that developers created to produce the final visual appearance of a blog or a website such as the color scheme, typeface and fonts, image or any visual effects.
We can create websites using templates or customized themes for clients depending on the requirement of each different business or personality.
WordPress Plugins
Plugins are 3rd party packages of codes used to plug into a WordPress core to extend the capability of WordPress functions and features. For example, the email system can be further expanded to use an external email system that is able to handle much more email and storage than the hosting can offer. This is implemented using a plugin from the email vendor and the Application Programming Interface (API) that is used to connect the website to the external email system.
Our company subscribed to an extensive number of plugins that are useful and extend the feature of clients’ websites. The maintenance package is useful to update the WordPress core and plugins when any updates or patches are available. Clients who subscribe to our maintenance package after we hand over the website will enjoy prompt updates to these plugins.
Flexibility in content management
The hierarchy of the authorized users accounts helps website owners to decide access privileges to authorized users according to their responsibilities. Editors and Contributors will not be able to access the most sensitive backend of the WordPress dashboard where the administrator rights are usually granted to website owners and the designers.
Social media friendly
Sometimes, web designers forget about feature images and users will just see a URL in a Facebook post or a string of text in a group chat in texting apps such as Whatsapp, Telegram or Signal. Most of the time, these strings of words will be ignored. However, if an interesting feature image was embedded into a page or post, it would be eye catching for human readers to click on the url to find out more about the article posted.
Example of Featured images.
How we use WordPress to help our clients
Our design process is kept in house so that the risk of using compromised plugins are minimized so that the clients are assured that the websites we created will not be compromised by any malicious codes secretly inserted by hackers. By keeping the design process in house, we can ensure that the plugins for our clients are from the original plugin developers and not adulterated versions.
Why WordPress is the better choice?
Web data is valuable and you owns it.
Open Source
Robust Plugins & Themes
Built for SEO
High Security
Top Content Management System for websites
Fast & Robust
